Audience feedback survey

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Are able to watch the final cut shown below and then carry out my survey?

Final cut

I am now at the stage where I have successfully put together a music video which is to the professional standard where I can class it as a finished product. This music video is now ready in terms of the overall aesthetic as I have altered the colours of each clip in order to create a concise level of continuity. I have also edited the clips in a way to tell the story of the narrative as well as I can by making it clear what the audience wants to see. I am now happy with how the clips work in terms of order and how they tell the audience a specific story.

Audience feedback - Rough cuts

Rough cut 3

I am now at the stage where I have done a number of editing techniques to my video in an attempt to improve the aesthetic of it. I have decided to add darkness to many of my clips in order to produce a continuous aesthetic which is apparent throughout the whole film. I have also added a number of effects to certain clips in an attempt to reduce the level of noise which can be seen in the clip. I decided to utilise the preset effects shown in Final cut Pro X to my advantage by using 3, all together in order to produce the correct aesthetic.

Production update 10/3/17

I am now at the stage where I am happy with the 2 ancillary products which go in collaboration with my music video. I am happy with both the overall aesthetic of these two products, but I am also happy with the message that the images used in these product give off due to close interpretation. The products and music video are at a professional standard where I am able to show off new skills I have now understood and developed. I am also still in the position, however, where I am needing to work on the finish of my music video in terms of 3/4 clips in the video where it is too noisy and effects the aesthetic of it.

Magazine advert final version & ideas

This is the final version of my magazine advert. I have made a few conscious decisions along the journey of creating this piece of media. One decision was to exclude the ratings and reviews from companies in an attempt to boost advertising and entice more customers. I chose to not include this based on the popularity of the artist and to allow the advert to look as simplistic as possible whilst still following the conventions of a media product of this type. I also decided to depict the writing in text apart from the date of the release. This is simply to place emphasis on the date and to highlight it as vital and important information which must be read by the audience.

Magazine advert development

I started off the process of the development of this magazine advert by importing my chosen photo into adobe illustrator.

I then selected the rectangle tool and created a clipping mask with the image onto an A4 size background.

I then selected the type tool shown to the right and typed the date in which the song was to be released using the road rage font which I obtained from daft.com. 

I then decided to change the fill of this font to the Rastafarian colour gradient which i had used previously in the digipak. I chose this in order for the date to stand out on the poster from the rest of the information.



 









I then went onto my digipak document and selected the text in which I was going to drag across onto the magazine advert in order to retain the formatting and size. I the altered the colour to white and changed the band name text so that the words were on separate rows in order to fill the space better.





I then dragged the record company logo, the band logo and the disclaimer and placed them at the bottom of the magazine advert. By choosing to do this it allowed a level of continuity to be shown across the documents associated with this song.

Magazine advert research

Along with the music video, in this a2 course I have been presented the task of completing two separate auxiliary tasks which collaborate with the music video and the song choice. I will make sure that these 3 separate pieces of media have relations in aesthetic, themes, genre and also hidden messages being portrayed.

I have undergone some research into magazine adverts in order to increase my knowledge and understanding of what a magazine advert is and its conventional features. This will allow me to recreate my magaazine advert to a minor professional standard which will in turn allow it to be more realistic within the real world as a genuine product.

Conventions of magazine adverts are:

Song/Album title
Visual links to the video - Intertexuality
Reviews (Newspaper, Music press, Celebrities/DJ's-Trend Setters)
Condensed information on content
Release date
Artist name
Where it is available to purchase (iTunes, HMV, Amazon)
Record Label Logo
Website (official artist site)

I then looked at a few magazine adverts in more detail:

JayZ - The Blueprint 3
This advert follows a very simple format, giving the audience the basic information and little else. This technique of not giving much away is something that is often done throughout all types of advertising when anticipation and buzz around a product is high. It helps to keep the buzz going right up to the official release. Personally, I feel the reason for this simplicity throughout the advert is down to the fact that Jay Z is such a huge name in the music industry and therefore positive quotes from reviewers and fans aren't needed as Jay Z has already earned the public's high expectation of his work due to his previous releases. Jay Z doesn't need to prove that this is a good album as, especially as it's from the infamous 'Blueprint' series, his previous work would suggest this will be good - his name as a brand sells itself.



Kanye West - Yeezus
The simplicity in itself makes the advert stand out due to its uniqueness. It is also unexpected, suggesting that the music is also. The color scheme is mostly black and white, making the red tape on the digipak really stand out. The whole effect of this advert suggests that very little effort has been put into the appearance. This implies that the music is so good, and West is so successful, that it doesn’t need to be overly extravagant. This presents West as very confident and somewhat arrogant. The text looks as though someone has written it out in a black marker pen, and the small smudges gives the page a rushed appearance. The album name and release date are the largest pieces of text, highlighting their importance. West’s name is the next largest; this attracts his fans and is also self-promotional. The use of capital letters gives the appearance that the advert is ‘shouting’ at the reader, and implies that it is important. This reflects West’s public image, which has been shaped by many controversies, including anti- Semitic comments, disrespecting Taylor Swift at the 2009 MTV Music Video Awards and attacking paparazzi.

Prodigy - Invaders must die
The first thing you notice about this advert is the image in the centre of the page however it does not use photography of the band to promote the artist although the graffti layout of the text promotes the bands new album name. The orange text also makes it stand out and the bright colours make the advert more eye-catching. At the top of the advert there is the bands logo this acts as the bands identity as the logo is easily recognisable and stands out against the pale background. The other main text on the page is the caption that the album is out now, reviews of the music and the album website. The reviews from a variety of media industries promotes the album as it makes the band sound extremely good. Like the previous advert I looked at the advert is also split into 2 panels. The panel acts as a frame to the text which makes the important information within the advert stand out after the initial image has caught the attention of the audience. Overall this advert is successful as the large image attracts the audience and the logo emphaises the advert making it clear what the advert is promoting. The continuous use of the logo font also works well as it makes the advert more attractive.

Wretch 32 - Wretchrospective
A trait noticed in most grime and R&B magazine and album covers is that the male looks away from the camera, usually depicting a side on profile which gives off a careless demeanour about the artist. In an attempt to promote the album further there is a list of other well known and famous artists that it features, which in turn, promotes the artists success and popularity. Instant knowledge of where the audience is able to purchase the album from, is a clear example of conventional information found on magazine adverts in an attempt to boost sales. The artist Wretch links the album title to his name the word ‘wretch’ forming a pun in his album heading, this will be an attempt to grab the readers attention. The city blocks in the background give off connotations of him being ahead of the rest of the city, another common trait among grime and hip hop album covers and magazines.