Here I have used the website: https://yougov.co.uk/results/ to research the audience of Chase and Status, the artist who's music I used within my music video.
This suggests that the secondary demographic group of people who like chase and status are generally working class females aged 18-24. The likely regions are East Anglia, South coast and the north east. In terms of politics people are usually left wing and their professions tend to be Advertising, Translation or Fashion design. People normally have a disposable income of around £125 to £499 per month.
This suggests that people are usually online for around 36-40 hours per week and watch TV for around 21-25 hours per week. Tv shows consist of American Dad, Family Guy, Live Ford Super Sunday and Champions League Highlights. The most common read newspaper is The Sun.
This suggests that these people enjoy buying and selling online, our quizzes and watching live music. Favourite sports include motorcycle grand prix and archery. General interests are usually video games, mobile applications and sex and relationships. Niche interests consist of German, Spanish, Motorcycle Grand Prix, English National Football and Japanese. The most likely pet is said to be a cat.
This suggests that people who like Chase and Status would describe themselves as Geeky, Spontaneous and Loyal. But... on occasion would describe themselves as Nerdy, Selfish and Forgettable.
This suggests that these people would be the customers of Twitter, Mccoys, Virgin Media, Collect, Play Station, Hermes, Snapchat, SKY.COM, Vans and mainly shops at Tesco supermarket. Clothing brands such as Zara, Urban Outfitters and Firetrap are popular. In terms of bank these people would use Natwest and the top make of car is Seat.
This suggests that people who like Chase and Status are likely to have mobile applications such as Snapchat, Vine, Talking Tom, Angry Birds Space and My Town 2.
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