From undergoing my audience research I am now able to cater my production specifically to the needs of the audience in order to make my production a bigger success. The research I underwent was an online questionnaire filled out by my primary target audience and also secondary research which was found on the you.gov website which gave me statistical information on the profile of the individual who listens to the artist who's song I have chosen. This information has given me an idea of what the audience is but also what they are interested in, what they want to see and how they want to see it. This has allowed me to specifically engineer my work towards that type of individual so that they will have maximum satisfaction when watching the music video.
What I learned from this research was that my primary audience consists of primarily young working class males. I was then able to learn that through my questionnaires, my audience likes to see realistic issues being explored and even explained in an attempt to raise awareness of these issues within UK society today. This coincidentally ties in with social realism very well allowing me to support my own personal beliefs that social realism should be incorporated within today's media indefinitely.
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