Tuesday, 27 December 2016

Genre music video analysis 3

I have again analysed a music video from the underground dance music, I have chosen to analyse the song Close by Drumsound and bassline smith. This song is conventional of this music genre as it has not entered mainstream culture. This music video has only 2,000,000+ views which suggests its level of success is not very high. The video is what you would regard as a narrative video as it follows a specific story line.

The aesthetics of the video are either bland or dull within this music video which creates the relevant atmosphere intended for the viewer, this atmosphere is one which is sinister and dark which has been reached primarily through the lighting and the colours used within the video. These colours are primarily dark or dull which can connote a level of sadness which runs throughout the video. The camera work also signifies this level of sadness especially within the protagonist of the video, an alien who is literally alienated by everyone he comes across. The camera work achieves this by constantly reminding the audience of his sadness by showing close ups on his face often portraying a sad facial expression. This is also achieved by filming the protagonist from a high angle which gives the audience a perspective that looks down on the character which can cause the audience to literally subconsciously also look down on the character.

The narrative of this video explores an alien who works at an office job like other people but is still discriminated against because he is an alien. This Narrative can link the visuals to the lyrics in the sense that by rescuing a female alien from torment by humans, the alien has been pulled close to another alien and potentially his lover.

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