Genre music video analysis 2

For the second genre music video analysis I have decided to use DJ Fresh's - Gold dust. This song is a narrative video which depicts a recreational play area where the black community within America are going about their daily leisure activities which include stuff like playing basketball, dice and even skipping. This music alike Wilkinson's afterglow is unconventional because of the fact that it is popular. This popularity has earned this video 36,000,000+ views on YouTube with a staggering 149,000+ likes. This is unconventional as most music videos of this genre do not even reach the 1,000,000 view mark due to the music genre on the whole not being apart of mainstream society. 

The editing of this video utilises the slow motion effect on most shots as it allows the video to place emphasis on important aspects. These aspects primarily include the activities in which the people are undergoing. The cinematography of this is also used specifically in order to achieve a certain goal. This goal is to show the happy emotions of the characters by using endless close up shots on the faces of individuals. This allows the audience to understand the vibe and atmosphere of the scene which in this case is happy and euphoric. The aesthetics produce a sense of simplicity in this video as the kids do not have expensive technology nor flashy clothes yet the happiness on their faces is still there.

There is a clear correlation between the lyrics and the visuals when I interpret them personally. The lyrics go on to suggest that there is no need to be scared of the black community and that if one was to fight this fear and join them that they would be surprised at how much fun they would have.